MarketersProtection.com

We discussed “personalization” - an incredibly powerful tool to help us market better with email in the last lesson.

People in general repond in a more postive way when they see their name scattered throughout the message and letters they read.

Today let’s take a closer look at how we can prospect for new customers.

The question marketer’s have been asking for decades is: “Who is my customer?”

Then came, “Where can I find my customer?”

Finally, “What characteristics, habits, and hobbies do my customers have?”

To find out who, where and what your future customers are… you should be mining the data in your current customer list. You where smart enough to compile one, weren’t you?

Now you can put a profile together of your past customers which will help target your future customers and prospects.

Even doing this work and finding common characteristics of your past customers is not good enough.

Often we will completely miss the opportunity to market our products and services to a new market. Since the ‘market’ is not always staring us right in the face. we should not only look at *common* characteristics of our existing customers, we should be looking for those customer that are at the **fringes** (’fringe’ customers are those that don’t match ANY of the common characteristics of our current customers).

What made them buy our product?

What did they use it for?

The answers to these questions may be more profitable - in the long run. Because these ‘fringe’ buyers do not match the *common* characteristics of our current average customer, they may be representative of entirely NEW markets that are not so obvious, but could be highly profitable.

Remember, people buy our products and services for their reasons, not ours. There may be markets out there that want our products, but we haven’t been able to identify them. Ask your ‘fringe’ customer why they bought, you’ll be pleasantly surprised to find that there may be several thousand NEW prospects out there for you to contact and sell!

Many of my customers ask me what the most powerful form of online advertising is, and I always respond with the same answer, personalized email advertising (you must build a list to truly succeed online).

Email advertising allows you to personalize, respond automatically and provides a gateway for instant feedback.

In fact, it’s extremely easy to set up if you are using the proper software or service to manage your list. If you’re getting thousands of subscribers a month, you’ll be able to ’subscribe and un-subscribe’ your opt-in’s automatically.

Why is it good to personalize your emails?

You can gather thousands of prospects interested in your niche, and using the proper approach begin prospecting for business with email without getting complaints or being accused of ’spam’.

The key is that with the personalization functions offered by many services and email software programs you can highly personalize your emails in a way that, at least appears, like you have personally visited or know a great deal of information about your prospect - that you know them personally.

When you use someone’s name they tend to trust you more, than if you where calling them ‘friend’ or ‘dear subscriber’.

Keep this in mind when choosing your list host.

Whether you call it ‘your gut’ or ’subconscious’ or whatever term you use …you must learn to trust yourself, and see that your decisions can pay off for you.

In order to trust yourself you need to start getting into the habit of trusting yourself with small decisions, and slowly your confidence in yourself will grow substantially.

Just like meeting someone for the first time, you have your guard up to a certain degree. When is the last time you build a trustful relationship with someone you only met for a few minutes? Only after several times of being around this person and learning about them, do you begin to trust them. And then only if they actually prove themselves to be trustworthy.

Sometimes it can take years to develop trust in other people, but hopefully it should take much less time to begin really trusting yourself. if you can’t trust yourself, who can you trust?

Sadly, many people do not trust themselves to start their own business.

Simply stated, we (as a society) have become so accustomed to relying on ‘experts’ in every walk of life that we can barely think for ourselves anymore. We rely on ‘experts’ to think for us, we listen to the ‘news’ we read journals and magazines. There is a lot of advice we are given on a daily basis about how we should be running our personal lives and our businesses.

We have become a programmed society - not fully trusting our own judgment.

I’m NOT saying we shouldn’t listen to anyone anymore, but BEFORE taking action…on what may affect our business, our fortune…we should ask ourselves what is the most profitable and opportune course for us to take, and then TRUST the answer we receive.

I guarantee you that TRUSTING YOURSELF and LISTENING TO YOUR GUT, is the fastest and easiest way to a successful business and a fortune … and the best part is, you already have this ability! You don’t have to spend years to acquire it!

Start listening to yourself and trust yourself……you will surely find the answer.