MarketersProtection.com

In the last post we talked briefly about how we can use a positive attitude to influence our customers.

Pay careful attention to this point:

To be successful online you must lead your customers to make a buying decision.

You must become a leader and use your influence to convince your customers that your product or service is the solution to their problem.

When most people think about leadership, they rarely think that marketing is a form of it.

But it is one of the most important aspects of it.

If you want to be a millionaire, you must lead your customers…. take them by the hand and lead them in the direction you want them to go.

Show them with confidence and poise that you are the solution to their problems.

DO NOT expect your customers to choose to do business with you just because you’re nice or are well dressed, or you give away free coffee. You must be a leader of your customers and with firmness, empathy and gentle prodding get them to open their wallets.

You must do this each and every day if you want long term and lasting success online.

For most of us, coming up with a creative idea can be grueling.

I generally get my best ideas while doing something completely unrelated to my business such as running, watching TV, or relaxing.

The ability to think creatively and in original ways can be done by everyone.

A wise man once told me that, “Originality is simply having a pair of fresh eyes.”

We can nurture the habit of looking at the same old things in new ways- as though we have never seen them before.

Here is one way to “get a pair of fresh eyes” and look at your world as if it was brand new:

= Ask Your Customers for Their Ideas =

In emails to my customers I will ask them for their opinion on projects I’m considering.

You and I tend to look at things the way we always have…but ask a stranger for their perspective and you’ll see what you’ve been missing.

If you’re trying to choose between several projects and aren’t sure which one you should pursue, simply send your ideas to your email list and ask them for their opinions. For responding, you could offer them a discount on the product or a free gift.

This ’system’ works for products your developing yourself or for products you might be interested in distributing or representing.

You have the power to make a difference in someone else’s life. Your words, actions and attitude affect people around you.

If you have ever spent any amount of time with a a young child the affect you can have on them is dramatic.

Frown and they will frown. Act happy and excited and they will follow suit.. They will follow your lead in whatever you do.

This phenomenon doesn’t get that much different when we become adults.

You can have the same affect on your customers. If you’re happy about what you’re selling, they will be happy to buy from you. You can affect your customers in positive ways and they will respond by doing more business with you.

“It Won’t Happen To Me”

Actually, it almost certainly will and it probably has, even if you didn’t think of it this way before.
Losing data is a part of reality in our computer-oriented world.

How many times have you spent time working on a document, only to have something happen that makes the document vaporize? Or an FTP upload that dies as soon as you walk away from your monitor?

These may not be “disasters” but they indicate the basic frailty of digital data. The machinery on which that data runs and is stored is also at risk — and probably much greater risk than you’ve thought about before.

The good news is, as in many things an “ounce” of prevention beats a pound of cure.

Today’s data risks are higher than ever, especially for those of us who rely on digital media for our livelihood, but the solutions are also easier and frequently less expensive than ever before.

By the time you’re done reading my book, you’ll know everything you need to about how to keep your valuable data and systems humming along, so your cash register can keep ringing.

What’s A “Disaster”?

A disaster in digital media is anything that either costs you unplanned money or unplanned time or both — things like:

· Hard drive crashes
· Power interruptions and power surges
· Broadband or other connectivity interruptions
· System failure
· Fires and overheating
· Earthquakes…

There can be other disasters too, like when your top programmer quits without notice and doesn’t leave any notes on how to update her databases. But for our purposes we’re focusing on hardware maintenance related issues, software security and environmental impacts.

There are some things you can avoid, and some things you can only hope to minimize in their impact without being able to avoid.